Doing the Art Direction for Silfir, as well as creating the photo/video campaigns and working closely over a period of 2 years.
fashion video campaign for the online shop
kickstarter video for the Silfir suit
seasonal campaigns
social photo content
product photography
Creating the successful kickstarter campaign for the circulair Silfir workwear suit, which was launched in June 2019.
Briefing: Showing the Silfir suit on as much people as possible. communicating a joyful vibe, yet being informative with background information regarding the sustainable production.
concept, camera & edit: Leonor von Salisch
Words & sound: Lichthall Studio Berlin
Music by Dauwd: Macadam Therapy
Special thanks to: Circular Fashion, Tintex, Montebelo Studio, Returnity
Between June 2018 - June 2019, xoberlin was responsible for the visual representation of the brand. Producing brand campaigns, a fashion video, creating concepts - and doing the curation for social conten, with the focus on Instagram.
Picture above: Neonyt 2019, (Stefan Knauer)
Creating a fashion video for the launch of the sustainable online shop silfir.com
Briefing: creating a fashion video for the launch of the online shop, that plays in a constant loop. The video should also be suitable for wall beaming during (pop up) events.
concept: a mix of authentic, natural, and diverse characters, that move and dance around in a groovy choreography; representing the joy that comes along with dressing sustainably.
Concept, Casting, Camera & Edit : Leonor von Salisch
Production: Client
Choreography & movement direction: Anna Lise Hearn
Creating the fall/winter 2018 photo campaign for Silfir’s sustainable clothing webshop.
briefing: present the Silfir online-shop collection in a playful way.
concept: 2 models are identically dressed up, sculptural posings, surprising perspectives, interdependence, strength, and calmness during a day on the hay and early autumn sun.
briefing: campaign for the summer collection of silfir’s onlineshop.
concept: as an extension of the earlier campaign, the models are dressed up similarly and surrounded by an industrial setting. vulnerability and tenderness are the key to develop consciousness and new ways of consumer behaviour.
photography & production: Leonor von Salisch
Styling & casting: Hannah Kromminga
Muha: Kiko Boun